BabyBjorn Launch Love Manifesto Campaign

February 19th, 2018 / Stephane

Empowering Mothers - The new version of Baby Carrier One from BabyBjörn

It’s no secret that at Milk + Honey we are sold out fans of the BabyBjörn brand. BabyBjörn is a Swedish family-owned company creating products for babies aged 0- 3 years old, they have been pioneering babywearing from the 60’s and like fine wine have grown over the years creating innovative and industry leading products for babies.

When launching their campaigns they have always proved to be inclusive of race, gender and religion and this consistently sets them apart from their competitors. It’s always exciting to see what’s up their sleeves.

It was no surprise that their latest campaign, Love Manifesto is set out to empower mothers about parenting spearheaded with bloggers, Cat Sims, Anna Whitehouse and Sagal Ibrahim Shire as the face of the campaign.


* Trust yourself

* Create your own rules

* Invent your own parenting

The Love Manifesto campaign sees the launch of their new BabyBjörn Baby Carrier One, and BabyBjörn Baby Carrier One Air; designed with the help of 100 real families, along with paediatricians, babywearing practitioners and medical experts. Every feature has been analysed and created for the ultimate comfort and support for both you and your baby. Perfect carrying ergonomics for hours of happy babywearing, supporting your growing baby’s neck, hips and spine perfectly, while you have your hands free.

All BabyBjörn Baby Carriers comply with the strictest Öko-Tex Standard 100, Class I. This means that they are completely free from harmful substances and are safe for little babies to even chew on.

Motherhood is a beautiful gift, but for many a challenging experience as we figure out if we are doing right by our children. On a journey of discovery most of us are making it up as we go along and really hoping for the best!

The Love Manifesto campaign seeks to reassure mothers and fathers to trust in their own parenting, ‘Create Your Own Rules” and do not be influenced by what the status quo is.

So what’s new?


BabyBjörn Baby Carrier One, available in: Black, Denim Grey/Dark Grey, Classic Denim/midnight blue, Grey/Powder Pink. RRP: £139.99

BabyBjörn Baby Carrier One Air, Mesh available in: Black, Anthracite, Navy blue, Silver, and Frost Green. RRP: £159.99

Find out more on our website: 

(Pictured is the BabyBjörn Baby Carrier One Air in Navy blueImages by Ellie Edkins)

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